Multimedia meets radio, not Italy

Io me ne sto per partire per Barcellona per il Mobile World Congress, ma non sarebbe male ritornare nella capitale della Catalunya il 27 febbraio per Multimedia Meets Radio 2008, il seminario EBU coordinato dall'amico Mike Mullane. Ecco il programma segnalatomi da Andrea Borgnino. Considerando che in Italia oggi stiamo sperimentando tre sistemi di radio digitale, la presenza di tanti speaker nostrani in questa prestigiosa due giorni è un segno eloquente del peso che la radiofonia, la tecnologia e la cultura italiane stanno assumendo in Europa. Ben fatto ragazzi, visto il nuovo che avanza chissà che succede nel 2009.

When: 27th & 28th February 2008
Where: Casa de la Convalescència, Barcelona

MMR08 is a two-day event to explore the impact of new technologies on the way we produce and consume content. Speakers will explore the most important trends in a sector where the biggest assets are ideas.
MMR08 will give you an overview of the most important developments that you need to be aware of for your work. You will hear new ideas, see what others are doing and discuss key trends.

DAY ONE

10.00 Welcome
Speakers: Josep Maria Martí (Deputy Director General; Cadena Ser); Raina Konstantinova (Radio Director; EBU)

10.15 Keynote Session: Measuring Success
The opening session looks at how broadcasters measure success in the age of Web 2.0 and the Long Tail. Speakers will debate the importance of traditional audience metrics and the need to measure qualities such as relevance and trust.
Chair:
Michael Mullane (Head of Radio News, Sport & New Media, EBU)

Speakers:
Robert Freeman (Head of Video, Guardian)
Alain Massé (Executive Director, SRF)
Wilfried Runde (Project Manager, DW)
Ewan Spence (Vice President, The Podcast Network; Freelance Journalist)

12.00 Session 2: Blogs and Online Communities
This session looks at how media companies are using blogs and social networks to add value to their content, increase trust and engage in conversation with their audiences.
Chair:
Rutger Beckers (Internet and Mobile Manager, VRT)

Speakers:
Hannah Beutler (Lawyer, SWR) - 'Blogging in a Hostile Environment'
Marc Gonnet (Marketing Director) & Hervé Lenoir (Head of Digital Project, Europe1) - 'Radio for the Facebook Generation'
Reimar Schmidtke (Head of New Media/Multimedia, MDR) - 'mySputnik'

15.00 Session 3: Useless Generated Content?
Speakers will debate the pros and cons of devoting resources to content created by creative amateurs.
Chair:
Robert Freeman (Head of Video; Guardian) - 'Multimedia Meets Newspapers'

Speakers:
Jan-Philippe Schlüter (Senior Editor DasDing, SWR)
Reimar Schmidtke (Head of New Media/Multimedia, MDR)
Ewan Spence (Vice President, The Podcast Network; Freelance Journalist)

16.30 Session 5: Creative Content Online in Europe
This session looks at funding opportunities for New Media projects, as well as as the EU Commission’s plans to enocourage more creativity online and on mobile devices.
Chair: Michael Mullane (Head of Radio News, Sport & New Media, EBU)
Speaker: Anna Cichocka (Policy Officer, EBU Brussels Office)

DAY TWO

09.30 Session 5: Making Radio Interactive
Some impressive and dynamic examples of how radio broadcasters are embracing interactivity and providing their audiences with more choice
Chair:
Reimar Schmidtke (Head of New Media/Multimedia, MDR)

Speakers:
Rutger Beckers (Internet and Mobile Manager, VRT) - 'Radio Active Player'
Kristina Perez (Senior Producer, SR) - 'Radio Monkey'
Santiago Miralles (General Manager, CCRTV) - 'iCat fm'
Brett Spencer (Head of Interactivity, BBC Radio Five Live) - 'Radio on the Telly'

11.45 Session 6: Eurosonic
The Eurosonic Festival is Europe's premier showcase for new artists from across the continent. Thanks to input of the EBU every year at the festival radio stations present and support young performers.
Chair:
Michael Mullane (Head of Radio News, Sport & New Media, EBU)

Speaker:
Laurent Marceau (Head of Eurosonic; EBU) - 'When Radio Rocks'

12.15 Session 7: Football Pitch
The Euro 2008 football tournament will take place in Austria and Switzerland in June. The event affords a unique opportunity to create a conversation between web users in the 16 qualifying countries.

Speakers:
Michael Mullane (Head of Radio News, Sport & New Media, EBU)
Brett Spencer (Head of Interactivity, BBC Radio Five Live)