L'uomo che inventò il blogging alla radio

La notizia della sua scomparsa è arrivata anche qui e a volte mi chiedo perché un personaggio della radiofonia americana che pochissimi, qui, avranno avuto modo di ascoltare, debba destare tanto interesse. Forse perché Paul Harvey è stato un pioniere e i pionieri esercitano sempre un certo fascino, anche in una nazione impegnata a dimenticare tutto e a sputtaneggiare chiunque cerchi di fare qualcosa di nuovo.

E' vero però, con il novantenne Paul Harvey se n'è andato un pezzo importante della radio americana. Il suo stile esclusivo, il suo accento da midwestern nato in Oklahoma, il suo conservatorismo naturale (ma non codino, era anche pro-choice, uno che riconosceva il diritto d'aborto), esercitavano un fascino tranquillizzante. E il fatto di essere rimasto 58 anni davanti ai microfoni, quasi fino all'ultimo, lo rendeva automaticamente un vecchio nonno che ha già visto tutto.
Come scrive Phil Rosethal nel suo breve editoriale-necrologio sul Chicago Tribune, Harvey era un vero blogger ante litteram. I suoi notiziari del mattino erano una rapsodica raccolta di notizie che lui riportava e commentava senza alcuna concitazione, con silenzi, battute, parole leggermente messe in evidenza o quasi sottaciute. Una rassegna stampa molto personale, intima. Se andate all'indirizzo del quotidiano di Chicago trovare anche diversi clip audio, incluso un file YouTube con una trasmissione del novembre del 1963, il mese in cui uccisero Kennedy (che non è oggetto di quella trasmissione, che però parla della rivoluzione cubana e di Che Guevara). Sembravano chiacchiere da bar, ma con l'estro del bravo giornalista, del newscaster istintivo. Uno stile che mi ha ricordato quello di Enzo Biagi.
E' andato avanti per oltre mezzo secolo, seguito come un'ombra dalla sua producer, la moglie Angela, che lo ha preceduto di pochi mesi nell'ultimo viaggio. Era uno dei pochi personaggi della radio a vantare contratti da centinaia di milioni di dollari e secondo alcune analisi il suo programma del mattino generava il 60% dei fatturati pubblicitari di ABC adio Networks, di Citadel Broadcasting, proprietaria del format. Ma erano soldi che finivano quasi tutti nelle tasche di Paul. Il giorno prima della sua morte, avvenuta il primo marzo, Wall Street ha annunciato la messa fuori listino di Citadel, il cui titolo era sceso sotto il valore dei 25 centesimi. La società, che vanta ancora 165 stazioni in FM e 58 in onde medie ed è il terzo business radiofonico del paese, ha annunciato l'altro ieri di volersi quotare sull'over the counter, il terzo mercato. Chissà come avrebbe commentato questo inarrestabile declino, il pioniere.
Il suo notiziario si concludeva con un caratteristico "Paul Harvey, have a good day..." che era diventato un marchio di fabbrica. Una buona giornata per tutti, cari, ne abbiamo bisogno.

Paul Harvey: An appraisal of his career by the Tribune's Phil Rosenthal
March 2, 2009

Paul Harvey's career—his whole life, really—was packed with the sort of surprises, superlatives, bold statements and seemingly small details that, woven together, also made up a great Paul Harvey broadcast.
All that would be missing would be the distinctively halting pauses of Harvey's delivery, and that's because there was no one steadier or more consistent for decades, right up until the last few years, when the inescapable indignities of age began to catch up with arguably the most popular radio commentator of all time.
You know the rest of the story.
Harvey, whose weekday newscasts and commentaries aired nationally for 58 years, died Saturday in Arizona. He was 90, two years older than commercial radio in this country, and no one had a better, longer run. Station owners may well find it easier to replace their mothers than Harvey.
In spirit, he is reunited with his Angel, as he nicknamed his beloved wife of nearly 68 years and longtime producer, Lynne. She preceded him in death less than a year ago and, between his ailments and hers, he had been off the air quite a bit in the last two years, causing his legion of loyal listeners and affiliates to fray.
Still, Harvey's Chicago-based radio newscasts and commentaries were airing nationally on around 600 stations at the time of his death, including Chicago Tribune parent Tribune Co.'s WGN-AM 720.
That put him in a league with the likes of Rush Limbaugh and Sean Hannity, perhaps even ahead, even as it marked a tremendous drop-off from the 1,200 or so U.S. outlets that once carried "The Rest of the Story" and his other programs. Estimates pegged his daily audience at 24 million. In truth, it's hard to know when his peak truly was because Harvey was so popular and so pervasive for so long.
The consolidation of the radio business and success of fellow conservatives in syndicated radio hurt him to a degree, not because they crowded out his viewpoint or his dramatic flair for telling tales, but because carving out time for Harvey's broadcasts would require a station to delay or cut into the syndicated fare, which could be both tricky and awkward. It was easier when more stations aired their own local programs.
Back when Harvey was on roughly 12 percent of the nation's radio stations in the 1960s and '70s, you would have been hard-pressed to find a dot on the map where a local station didn't air him. Sometimes he would air on both AM and FM in a town, sometimes on rock and country stations that had aired him when they had other formats and didn't want to let go for risk of alienating his listeners and boosting a rival.
Harvey in his own way was the world's most successful pre-Internet blogger, plucking a series of stories from any and all available sources and putting his own spin and storytelling style on them, putting them in his own voice and unique cadence.

One thing that distinguished Harvey from many of his peers, beyond his unmatched reach and popularity, is he had no problem peppering his copy with ads, reading commercial copy and moving product. But part of his appeal to listeners was that he wasn't a traditional newsman, and this only made him more valuable to his bosses.

A 2007 National Public Radio report said Harvey was responsible for as much as 60 percent of the revenue of Citadel Broadcasting's ABC Radio Networks, which syndicated him. Asked by analysts a couple months later, Farid Suleman, Citadel's chairman and chief executive, called Harvey "a great part of our business" but "not significant anymore to the company in terms of overall profitability."
Shrewd industry observers will tell you that's only because the 10-year, $100 million contract Harvey scored in 2000 essentially gave him around 90 cents of every dollar his show made, which still wasn't that bad a deal for Citadel.
The day before Harvey's death, the New York Stock Exchange announced it would be delisting Citadel, whose stock price had fallen below a quarter, meaning its shares will be traded over-the-counter. It is further diminished without Harvey.
All of radio is.