According to the latest RAJAR figures released on 5 Aug 10, 20 million people now tune in to digital radio each week in the UK. Weekly reach has increased by 11% year on year from 18 million to 20 million, and now 43% of all radio listeners are listening to digital every week.Digital listening share has also shown strong growth at 24.6% (up 17% year on year, and up 2.5% quarter on quarter). Digital platforms now account for 24.4% of all listening on commercial radio, a strong growth of 6.5% quarter on quarter from 22.9%, and is now level with BBC digital listening. There has been strong growth in the share of national commercial listening via digital platforms, which has now reached 50%.DDAB listening now accounts for 15.8% of all radio listening, an increase of 20% year on year (up from 13.1% of all listening from last year and up from 15.1% in the last quarter).
The radio industry celebrated one year of digital radio on air at full power in Adelaide, Sydney, Melbourne, Brisbane and Perth on 6 Aug 10, with the latest data showing there are 523,000 people listening to digital radio in an average week and three times the predicted number of digital radios in the market at nearly 150,000.In August last year, Australian commercial and public radio broadcasters put competition aside and more than 40 different radio stations held a simultaneous breakfast outside broadcast in Sydney, Melbourne, Brisbane, Perth and Adelaide to promote digital radio. In the following 12 months, sales of digital radios have steadily increased and up to 18 new digital only stations are on air in each market. The industry continues to work together to promote digital radio with advertising on air and by launching fresh new digital only content which should encourage listeners to try digital radio.