04 dicembre 2009

Mooso dei BBC Radiolabs, tagga la canzone e vinci

E' un po' di tempo che non mi capita di segnalare le novità dalle fucine dei Radiolabs della BBC. Forse perché non riesco a stare al passo. La notizia di Mooso mi arriva da Francesco Delucia che ringrazio. Mooso è un gioco "finalizzato", una gara tra gli ascoltatori di BBC 6 Music (il canale radiofonico minacciato di tagli dalla dirigenza dell'emittente pubblica britannica) che seguono i vari brani musicali e forniscono i loro "tag" descrittivi. Quando due ascoltatori forniscono lo stesso tah si vince un punto e altri punti si possono vincere scrivendo suggerimenti su musicisti che suonano nello stesso stile. Il gioco è "finalizzato" (game with a purpose) perché la Beeb cerca di fare del crow sourcing, di reclutare la partecipazione degli ascoltatori per costruire, insieme a loro, con Mooso, un sistema di raccomandazione musicale.
Il funzionamento di Mooso sembra piuttosto semplice. Ci si deve iscrivere sul sito, lanciare il player e digitare i tag. Con questa applicazione Web la BBC dice di voler sperimentare la gestione di contenuti e informazioni generate dagli ascoltatori della radio, ma il primo obiettivo è ludico. Mooso è soprattutto un gioco anche se finalizzato. Un aspetto che mi sembra molto interessante, oltre all'inevitabile integrazione con Twitter per la condivisione dei brani ascoltati, è un'altra forma di integrazione con i client dell'instant messaging, persino con GTalk incorporato in Gmail. Basta aggiungere l'indirizzo di Mooso alla propria lista contatti per intavolare una conversazione con il software. Digitando il comando "play" nella finestrella di chat Mooso risponde con il titolo della canzone in onda al momento e l'invito a sottoporre, via chat, i tag per cercare di vincere qualche punto. Non sono riuscito a farlo funzionare bene, anche perché leggo che c'è un limite al numero di utenti simultanei. Ma mi sembra decisamente interessante.

We've just launched the latest Radio Labs prototype: Mooso. It's a game you play while listening to 6 Music, in which you enter tags and suggest similar artists to describe the current track. If what you enter matches what other players enter you get points. We give more points for matching similar artists than tags and you also get a point just for playing.
How to play... in three easy steps

Step 1: Listen to 6 Music.
On your digital radio, TV or on the web it doesn't matter. 6 Music will automatically start playing when you hit Play on the site.

Step 2: Enter tags and similar artists for the track playing.
Hit the Play button on the site to open the pop-up play window. When a song plays on 6 Music, a new round starts and you can start entering tags. Tags are words or short descriptions of the music that could be genres, instruments or even moods. You can also suggest similar artists (you get more points for this!) or anything else, it's up to you. But be quick, you've only got two minutes from the start of the song.

Step 3: Match tags and artists with other players to score points.
You get points by matching tags and similar artists with other players, but you can't see what those other players are entering so you'd better make sure you're entering good tags. For example in this round, the track played was 'New Fang' by Them Crooked Vultures and the players matched with the tags rock and classic and with artists Dave Grohl, Eagles of Death Metal, Foo Fighters, Led Zeppelin and Nirvana. The more tags you match with other players the more points you win, the higher up the leaderboard you go and the closer you are to becoming a Mooso.
You can play Mooso between 7am and 7pm Monday to Friday along to Shaun Keaveny, Lauren Laverne, Cerys and Steve Lamacq. The more people playing the better, so why not join in at lunch time with Cerys' slot at 1?

Sign up and join in

There are a couple of ways in which you can join in and start playing. You can sign up on the web site (OpenID is supported) and play in your web browser (you'll need Flash Player 9+ and either Chrome, Firefox 3+, Internet Explorer 7+, Opera 9+ or Safari 3+) or if you have a Jabber or Google chat account you can play over instant messenger. Simply add moose (at) mooso (dot) fm to your contacts to start playing. More information is available at http://www.mooso.fm/help#im. You can also follow Mooso on Twitter.

Game with a purpose
So what's the point? Mooso is a Game With a Purpose (or GWAP) - a game which while (hopefully) being fun to play, produces another useful output. Another GWAP is Google's Image Labeler which collates user input to annotate images and make them easier to search for. With Mooso, we hope to generate some rich data which describes tracks and artists and links them all together which in turn can be used to help you discover new music. You can look back through previous rounds on the Mooso site to see what people entered and browse through artists and tags which, we hope over time, will form an interesting web of information.
For example, navigating to Them Crooked Vultures displays the their suggested related artists and tags created in the game, along with a link to read more about them on BBC Music.
You could say this is an investigation into user-generated music recommendation but we have designed Mooso first and foremost to be an entertaining game to play so please sign up, play, score points and tell us what you think.
Mooso was developed by Radio Labs in collaboration with BBC R&D and 6 Music. We will also be posting about how it works and how we developed it.

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