Mars launches first MySpace radio show
Mars Planets, the confectionary brand, is launching the first radio show on MySpace. The weekly show, which will be presented by Alex Zane, will air on June 12.
MySpace Mars Planets Radio will also invite a MySpace user to co-present the show with Zane and each week listeners will vote on whether they should stay of go at the end of the show. A profile for the show, which goes live today (May 20), invites potential presents to upload a two-minute video on any subject. New bands will also be asked to submit tracks for its playlist.
Users can also help to shape the format of the show by providing comments to the presenters via instant messaging during weekly recordings. They will also be able to message the profile to discuss the show and make suggestions for future broadcasts.
(da Marketing Week)