07 marzo 2007

Vuoi trasmettere via Web? Allora paga

La radio cerca di adeguarsi a Internet interagendo col mezzo. Parallelamente nascono tantissime iniziative di Web casting puro, una tecnologia che consente in teoria a tutti di mettere su una stazione radio. Non sentite le sirene e gli allarmi che suonano in casa dei detentori del copyright sui brani musicali? Certo che lo sentite, da anni le case discografiche americane riunite nella RIAA si sono armate per combattere il fenomeno peer-to-peer, il download illegale (un CD che costa 30 euro è legale, invece), le stazioni radio sul Web.
Adesso la RIAA ha annunciato anche le tariffe applicate alle royalties che le Internet radio devono versare per trasmettere brani musicali. Lo segnalano due blog specializzati Radio and Internet Newsletter e Techdirt, riportati puntualmente da Zacharias Liangas su DXLD. E sapete che c'è? Sono royalties che sembrano studiate apposta per strangolare le stazioni piccole, gli indipendenti che vogliono farsi sentire. Il solito sistema che costruisce il suo bel muro e fa pagare un bilglietto di ingresso talmente elevato che alla fine possono entrare solo i più ricchi, per diventare ancora più ricchi con la pubblicità o con pasciute subscription fees. Non sono di quelli che non vorrebbero pagare mai, anzi sono sulla stessa barca di quelli che usano carta e penna per vivere. Però mi piacerebbe pagare il giusto e avere molta scelta e poter pensare che chiunque, su Internet, se ha qualcosa da dire, o una musica da far ascoltare, possa farlo senza ipotecare la casa. Per la bella faccia di certi "cantanti" e delle loro simpatiche dipendenze psicotrope, poi.

The Copyright Royalty Board (CRB) has announced its decision on Internet radio royalty rates, rejecting all of the arguments made by Webcasters and instead adopting the "per play" rate proposal put forth by SoundExchange a digital music fee collection body created by the RIAA . RAIN has learned the rates that the Board has decided on, effective retroactively through the beginning of 2006. They are as follows: (A "performance" is defined as the streaming of one song to one listener; thus a station that has an average audience of 500 listeners racks up 500 "performances" for each song it plays.)

  • 2006 $.0008 per performance
  • 2007 $.0011 per performance
  • 2008 $.0014 per performance
  • 2009 $.0018 per performance
  • 2010 $.0019 per performance

http://www.kurthanson.com/archive/news/030207/index.shtml
ulteriori approfondimenti su:
http://www.kurthanson.com/archive/news/030507/index.shtml


RIAA PUSHES THROUGH INTERNET RADIO ROYALTY RATES DESIGNED TO KILL WEBCASTS
(from the "broadcasters-must-be-a-special-boys-club" dept)

It's been quite some time since we last heard about arguments between internet webcasters and SoundExchange (a group spun off from the RIAA to handle royalty collection). Back in the summer of 2003, there was even a lawsuit over the royalties being set, that were pretty clearly designed to put smaller, independent webcasters out of business. From the RIAA's point of view, this is perfectly typical. They still view the world (especially the internet) as a broadcast medium. Therefore, they want a small number of "professional" content producers who create the content for everyone else. Then they can just sign a few ridiculously large licenses with those large players, and "the people" get to consume it. It's a fundamental misunderstanding of the internet as a communications medium -- a medium where people express themselves back and forth to each other, rather than a place we go sit back and "consume." While the fight had gotten quiet lately, the good old RIAA was hard at work making sure that things were happening in the background. A bunch of folks submitted stories this weekend noting that late Friday (making it less likely to make news) the Copyright Royalty Board announced that it was adopting the royalty rates SoundExchange put forth and making them effective retroactively to the beginning of 2006 -- meaning that many small independent webcasters are now facing a tremendous royalty bill they're unlikely to be able to afford (thanks to everyone who sent this in). That last link goes through the impact of all of this on various players -- and it's not pretty. The new rates pretty much decimate a large portion of the industry. And, it's only going to get worse, as the royalty rates increase at incredible rates ("2007's rate is a 37.5% increase over 2006; 2008 and 2009's annual increases are about 28% per year; and 2010 adds another 5.5% increase.") Of course, this is utterly backwards and damaging to the industry itself. A webcaster (especially the smaller, independent ones) is a great means of promotion for artists. It tends to attract more loyal and well- targeted audiences, who are more likely to want to later go out and buy a CD, a t-shirt or attend a concert. It lets the industry better promote material from a wider range of artists. However, in the industry's desperate need to charge for every single use, they're effectively killing off yet another wonderful promotional vehicle. The industry continues to think that it needs to do this because it wants to own all distribution and promotional avenues in order to be able to continue to take its large cut. However, that's no reason for the Copyright Royalty Board to put in place these artificial barriers that only serve to protect the recording industry's outdated understanding of its own business model.

http://www.techdirt.com/articles/20070304/223155.shtml

1 commento:

Renato Bruni ha detto...

Mi chiedo a questo punto come si adegueranno quele compagnie che già mettono a disposizione un servizio di webcasting a pagamento (costi non esorbitanti, ma comunque presenti e di discreta qualità e facili da fruire) come Live365.