08 luglio 2009

Web radio: accordo con i discografici; e Pandora limita

Il sito Paid Content (grazie a Francesco per la segnalazione) fa il punto sull'accordo raggiunto tra le case discografiche americane e le stazioni radio via Internet o i servizi di musica free tipo Pandora, che in base alla nuova regolamentazione del 2007 avrebbero dovuto versare royalties molto onerose ai titolari dei diritti dei brani musicali trasmessi. Gli accordi prevedono la possibilità di versare dei fee in funzione dei brani diffusi o, in alternativa, in base alle revenues complessive (un balzello piuttosto salato: il 25%). La nuova convenzione, che dovrebbe favorire le entità "pureplay" - i business esclusivamente musicali - permettendo loro di tirare avanti, era stata contestata da aziende come RealNetworks, che forniscono anche altri servizi e tecnologie. Real in effetti continua a dirsi non soddisfatta del patto. Quanto a Pandora, facendo i suoi calcoli ha deciso che d'ora in poi chi usufruisce del servizio gratuito non potrà ascoltare più di 40 ore di musica al mese. Oltre questo limite gli utenti saranno tenuti a versare, ogni mese, 99 centesimi di dollaro, o passare direttamente al servizio a pagamento Pandora One.

Labels, Online Radio Stations Agree On New Royalty Rates; Pandora Will Limit Listening

After years of uncertainty, so-called “pureplay” internet broadcasters finally have a copyright deal that should give them enough breathing room to stay in business. The agreement announced today between the record labels and the online radio stations offers an alternative to the higher royalty payments imposed in 2007 by the Copyright Royalty Board—providing a form of revenue sharing and more detailed reporting in exchange for lower per stream rates. Earlier this year, settlement talks faltered at the last minute when the two couldn’t get past the idea of charging companies like RealNetworks based on their overall revenue, rather than streaming music alone.
This still doesn’t help Real, the company says, since it isn’t “pureplay” but Pandora, the poster child for the idea that the new rate could kill businesses, is pretty pleased even though founder Tim Westergren says the rates are “quite high” and that the free service’s top listeners face limits.
Westergren told readers of the Pandora blog that users of the free version will be limited to 40 hours a month; he estimates that will effect about 10 percent. They will be able to pay an opt-in fee of 99 cents when they hit the limit in a given month: “In essence, we’re asking our heaviest users to put a dollar (well, almost a dollar) in the tip jar in any month in which they listen over 40 hours. We hope this is relatively painless and affordable—the same price as a single song download.” Or they can upgrade to premium Pandora One.
For its part, the music industry isn’t letting go of the earlier ruling. John Simson, executive director of SoundExchange, stresses that this is an experimental formula and that the rates “the rates the CRB set were appropriate and fair.” The nonprofit collects royalties for copyright owners. This, Stimson said in a statement, “gives certain pureplay webcasters the opportunity to flesh out various business models and the creators of music the opportunity to share in the success their recordings generate.” These rates are extended through 2014 for small pureplay webcasters, and through 2015 for the others; it’s retroactive to 2006 for all.
The final settlement includes three rate classes, each starting with a $25,000 minimum annual fee that can be applied to royalties owed and with a minimum percentage of all their U.S. revenues up to 25 percent:

—Large pureplay webcasters: Pay the greater of either a per performance rate or 25 percent of total revenue; agree to provide “more comprehensive reporting” about the sound recordings used than currently required.

—Small pureplay webcasters (those earning $1.25 million or less in total revenues with a cap on music streamed): Through 2014, they will have the option of paying the greater of a percentage of revenue or a percentage of expenses, and “in certain circumstances” can have less stringent reporting requirements in exchange for a “proxy fee.” That option could keep the paperwork down, something that can be intense for smaller operations.

—Pureplay webcasters that provide bundled, syndicated or subscription services: Will pay per-performance fees that are the same as those contained in an agreement cocluded earlier in the year by SoundExchange with the National Association of Broadcasters.

—Update: Real spokesman Bill Hankes explained the company’s situation via e-mail: “None of the settlements are a good fit for our diverse business. Our goal is to arrive at a rate that is feasible for both free-to-the-user and bundled music services. We’d like to reach an agreement that makes sense, but if that proves impossible we are prepared to adhere to the rates established by the Copyright Royalty Judges.”

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