E' in ogni caso una iniziativa da tener d'occhio perché l'Italia rappresenta per molti versi una eccezione rispetto a nazioni dove la rigida regolamentazione dello spettro ha portato a mercati della radiofonia (in particolare sul piano delle licenze commerciali), sicuramente meno caotici e affollati rispetto al nostro. Se HD Radio dovesse imporsi all'attenzione del pubblico e dei regolatori europei come una tecnologia affidabile e aperta a una programmazione più ricca e articolata (grazie ai suoi canali digitali ausiliari), con una buona disponibilità di ricevitori e soprattutto la retrocompatibilità con le radio FM esistenti, l'esperimento svizzero potrebbe aprire la strada a una campagna di emulazione da parte di altri paesi.
Rotkreuz , 11 February 2010
Five commercial radio stations to begin digital broadcasting on the FM band in September
With DAB+ already in operation for regional-language and national broadcasting since October 2009, local/regional programmes will shortly begin airing HD Radio signals. Radio Argovia, Radio Basel, Capital FM, Radio 24 and Radio Sunshine are to start broadcasting with HD RadioTM technology this September. The necessary applications were submitted to Switzerland’s Federal Office of Communications in January, a move made possible through the amending of the corresponding decree by the Swiss Federal Council. Digitalising radio in this way for the first time enables programme providers to diversify their content. And that results in distinctive added value for listeners. Application lodged, first-phase preparations underway The initiating group behind the introduction of HD Radio technology (consisting of Radio Argovia, Radio Basel, Capital FM, Radio 24 and Radio Sunshine) jointly lodged its application for a “grant of the right to digital utilisation of existing allocated FM frequencies” with the Federal Office of Communications in late January. The applicants hope that one will be forthcoming soon. It is considered likely that the launch date for the first phase of the HD Radio rollout will be 1 September 2010. The first round of digitalisation will reach around 80% of the radio stations’ commercial listener potential, as the five broadcasters re-equip a total of eight transmitters for digital operation. RadioTrend AG and Ruoss AG will lead the technical project planning efforts on behalf of the Working Group. The Working Group will busy itself over the coming months with key marketing issues such as getting receiving equipment to listeners and additional programme offerings to bolster added value. HD RadioTM technology provides added value for listeners and broadcasters alike One benefit of HD Radio technology is the ability to migrate currently existing programming to the digital domain. Another benefit is that it provides commercial broadcasters a first-ever method of providing listeners in their reception area with additional programme streams from their land-based transmitters, plus extra services (data, traffic services, iTunes tagging, 5.1 surround sound, etc.). Over the medium to long term, this will greatly aid listener retention in local-regional reception areas. For the broadcasters, HD Radio technology represents a low-cost, incremental digitalisation technology that can be launched on a station-by-station basis.