HD Radio Trials Launched in Romania on Radio Guerrilla 94.8 in BucharestLaunch Event Hosted by 2M Prima Telecom Highlights Benefits of the Technology for European BroadcastersBucharest, Romania – June 22, 2010 – 2M Prima Telecom, an operator of television and radio stations in Romania and reseller of broadcast transmission equipment, recently hosted an event in Bucharest, Romania to commemorate the launch of HD Radio Technology on Radio Guerrilla, 94.8 in Bucharest. The event was co-sponsored by Harris Corporation’s Broadcast Communications Division and the European HD Radio Alliance (EHDRA) and drew attendees from the National Authority for Communications Administration and Regulation (ANCOM), the National Council of TV and Radio Broadcasting (CNA), the Radio and TV Broadcasting Association (ACD) and numerous broadcasters.“HD Radio Technology offers tremendous benefits for Romania and throughout Europe,” said George Pletea, Radio Manager for 2M Prima Telecom and organizer of the event. “We were very satisfied with the initial tests on our station in Baia Mare and are impressed with the technology’s ability to add additional program channels as is being done on 94.8 with the addition of two ‘multicast’ channels.”“Harris is pleased to have supplied the necessary broadcast equipment and support for the Bucharest HD Radio trials,” said Mathias Eckert, Regional Director of Central Europe, Harris Broadcast Communications. “As a worldwide leader in digital broadcasting solutions, Harris is committed to offering superior products to ensure the success of digital broadcasting around the world and commends all those involved in these HD Radio trials for their vision.”“On behalf of the European HD Radio Alliance, I congratulate 2M Prima Telecom, Guerrilla Radio and Harris on the successful launch of HD Radio trials in Bucharest,” said Andrea Sentinelli, General Director of EHDRA. “The interest in HD Radio Technology and the benefits it offers has been increasing dramatically in Europe and these trials will further highlight its suitability as a solution for the digitization of radio.”HD Radio broadcasting offers listeners of AM and FM radio the quality, choice and interactive services that consumers have come to expect from digital technologies. From iTunes® Tagging to real-time traffic and location-based concierge information to premium content, HD Radio Technology’s advanced services are rapidly becoming an important complement to its signature crystal-clear sound and expanded audio programming. Potential HD Radio telematics services include advanced navigation, premium content, mobile entertainment and targeted data services.About 2M Prima Telecom2M Prima Telecom has operated radio and television stations in Romania since 2002, and has equipped over 100 sites with transmitting equipment, antenna systems and combiners. It has also fully equipped and placed in operation several broadcast studios. Along with a team of professionals, 2M Prima Telecom is an experienced TV and FM systems integrator, providing everything for the project from the microphone to antenna - everything the broadcaster needs.2M Prima Telecom saw opportunities in Romania for the HD RadioTM system, and after the demonstration “HD Radio – Discover it in Baia Mare” in September 2006, we are here today in 2010 with the first official Romania HD Radio broadcasts also featuring multicast.About Guerrilla RadioGuerilla Radio is a Romanian FM radio station broadcasting from Bucharest. The station's target audience is young middle-class people between the ages of 25 and 34. Despite launching only in 2004, it is currently one of the most popular stations in Romania, with a market share of 8.7%. Aside from FM radio, its broadcasts are also available through the Internet, via streaming. Its slogan is "Eliberadio" (a portmanteau of "eliberare", meaning freedom, and "radio"). The station is known for its socially-liberal viewpoint. Additional information about Guerilla Radio is available at www.radioguerrilla.ro.
Radio Guerrilla HDIn premiera absoluta in FM-ul romanesc, Radio Guerrilla face pasul inainte si din punct de vedere tehnologic, emitand, incepand de astazi, 13 mai 2010, atat analogic cat si digital HD Radio.Dupa 6 luni de implementare, probe si teste, Radio Guerrilla a trecut, incepand de astazi, 13 mai 2010, de la tehnologia de emisie analogica la cea digitala HD, Radio deocamdata in Bucuresti, in curand in toata reteaua, fiind primul post de radio romanesc care se poate lauda cu asa ceva.Trecerea la "radioul digital" este cea mai spectaculoasa imbunatatire adusa tehnologiei de emisie radio, de la introducerea acestuia in banda FM in urma cu 50 de ani, "saltul" fiind similar cu cel al trecerii televiziunii la emisia High Definition.Tehnologia digitala radio poate fi utilizata atit de statiile care emit in banda FM cit si cele care emit in banda AM. Aceasta permite transmiterea simultana a 4 programe radio pe aceeasi banda de frecventa, la o calitate a sunetului net superioara radioului analog.Daca ai un Receiver HD Radio, poti receptiona Radio Guerrilla pe frecventa 94,8 FM, atat analogic cat si digital, simultan, impreuna cu alte 2 posturi de radio.