Next Up for Mr. Seacrest: Peddling Ads for Radio
By SARAH MCBRIDE February 28, 2008
Ryan Seacrest is already an anchor on E! News; host of "American Idol," "Dick Clark's New Year's Rockin' Eve" and "American Top 40"; and the morning-drive personality on a top Los Angeles radio station. Now, he's about to come to radios nationwide each day, too. And, if that's not enough, the ubiquitous Mr. Seacrest will be peddling the ads for that show.
In a deal with Clear Channel Communications Inc.'s Premiere Radio Networks unit, Mr. Seacrest's five-hour L.A. radio show will be boiled down to three for use middays and afternoons in the rest of the country. Mr. Seacrest will tape localized comments for each market that syndicates the show.
The deal is most noteworthy, however, for its advertising component. In an unusual arrangement, Mr. Seacrest will own and control a portion of the advertising time on the show. The goal: bringing in some of the sponsors he already has a relationship with on television, with the potential fringe benefit of getting them more interested in radio. He will also sell some of his own advertising on the "American Top 40" radio countdown.
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Ascolto, linguaggi, tecnologie, storia, geopolitica, cultura della radio: emittenti locali, internazionali e pirata • Web radio • radio digitale • streaming music • ham radio • software defined and cognitive radio • radiocomunicazioni • regolamentazione
28 febbraio 2008
Anchorman e venditore pubblicitario
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